Red Truck Consulting is committed to transforming the restaurant industry into a space free from racism, sexism, homophobia, harassment, and abuse of any kind. We do this by helping businesses create culture that, as a foundational model, rejects systemic racism and supports caring at the core.
Your restaurant’s culture building resource.
Together, we transform the culture, the operations and the environment of your business.
You have a dream of how you want your restaurant to be - different than the places where you were trained. More equitable, more inclusive, safe for all. Relevant. You want your staff to love to come to work. You want people to stay because it’s the best work experience they’ve ever had. A place where your dreams for the business dovetail with theirs. A strong team that trusts each other everyday.
But you’re finding it’s the same-old same-old. Of course. Because you are working with the same structures and system that trained YOU. You can create new ones to make it different.
We work with you to explore your WHY, how to articulate that in every aspect of your business, how to engage employees in your WHY, and break down the old way of doing things to give space for the new.
“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein
Why Red Truck?
What inspired me to create Red Truck? - The universal need within the creative cooking community to understand numbers. I wanted to make it simple, to teach anyone who had their own small business what the numbers meant and how to use them to make good decisions. I wanted to contribute freedom and ease for food entrepreneurs around financials.
What I soon found - After years of working as a bookkeeper for some of San Francisco’s most famous food establishments, I found my passion with the people who worked in those places. Many of my clients asked me to take on HR and payroll, and I found myself drawn to the conversations around equity in the workplace. There was an urgent need for these conversation.
Communication and leadership - I’ve always known that 1) the food service industry is wildly diverse, but not inclusive and 2) many first time workers, immigrants and formerly incarcerated find employment within our industry. 3) conditions haven’t changed all that much in the food service space over the past 100 or so years. Yes, 100 years ( The Health of Restaurant Work, American Journal of Industrial Medicine)
Red Truck Consulting takes a wholistic approach to operations. Bookkeeping and financial literacy is still part of our commitment, and we’ve expanded to include building strong culture practices.